Sue M. Roush is the Director of Marketing and Communications for the University of Nebraska – Lincoln College of Journalism and Mass Communications. As the college’s communications leader, she is responsible for identifying key audiences, creation and implementation of an integrated marketing communications plan, including the creation of key messages, and the development of all media and promotional materials.
Prior to her work with UNL, she served as Deputy Communications Director for Governor Dave Heineman of Nebraska. In that role, she was responsible for strategic communications for the state. She worked closely with the Governor, Lt. Governor and First Lady of Nebraska, to provide insight, strategic messaging, talking points, and media events.
Before working in state government, Sue was Director of Communication and Alumni Relations at York College where she managed a portion of the college development process focused on events, communication and solicitation of alumni. She managed mass communication flow with alumni and friends, coordinated community relations activities, and worked with constituents and media on messaging and strategic communication.
She earned a bachelor’s degree in business from York College and a master’s degree in marketing, communication and advertising from the University of Nebraska – Lincoln.
Sue has been a volunteer for many arts and civic organizations including York Area Chamber of Commerce, United Way, American Cancer Society, American Heart Association, Yorkshire Playhouse and various animal rescue organizations. She is passionate about the arts and has written grants to bring various arts events to the community of York. Sue is a classically trained soprano and has an extensive performance background in both art music and musical theater.